Adolfo Hernández holds a degree in Marketing from Universidad Iberoamericana, with a specialization in Financial Markets from the Instituto de Estudios Bursátiles in Madrid. He has extensive experience in project management, business development, and marketing across sectors such as retail, digital security, luxury, and legal. He has led lead generation strategies, digital campaign creation, and cost optimization, as well as developed key business alliances. His focus on efficiency and customer retention has driven process improvements and growth in various organizations.